Emerging marketing models to link farmers to market-case of e-nam in tomato crop

T.M. Gajanana, D. Sreenivasa Murthy and A. Somanath

Indian Journal of Agricultural Marketing, 2022, vol. 36, issue 2

Abstract: The paper revolves around the implementation process of e-NAM in horticultural crops. Using the data from two APMCs in Andhra Pradesh, the status of implementation of recommended e-NAM practices, the beneficial effects of e-NAM trading in tomato, the constraints associated with participation in e-NAM by farmers and trader, scope for linking organizations/institutions to e-NAM platform for improved efficiency and need for integration of APMCs to national level e-Platform are analyzed in the paper.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:399823

DOI: 10.22004/ag.econ.399823

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