Public quality labels: should stores' own brand names be feared?

Daniel Hassan and Sylvette Monier-Dilhan

INRAE Sciences Sociales, 2005, vol. 2004, 5

Abstract: Public quality labels are used to point out specific market segmentations: land, Bio, and taste quality. Their success in the retail industry prompts stores to use them as part of their own brand range. The food-processing industries fear that producing them as stores’ own brands could run down their image. This paper shows, by analysing 6 products, that the supermarkets strategy is not to undercut the official quality brand names.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:inrass:162559

DOI: 10.22004/ag.econ.162559

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