Improving the Nutrient Content of Food through Genetic Modification: Evidence from Experimental Auctions on Consumer Acceptance

Gregory Colson, Wallace Huffman and Matthew Rousu

Journal of Agricultural and Resource Economics, 2011, vol. 36, issue 2, 22

Abstract: This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced levels of antioxidants and vitamin C achieved by moving genes from within the species, as opposed to across species. However, this premium is significantly affected by diverse information treatments injected into the experiments.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (18)

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https://ageconsearch.umn.edu/record/117201/files/J ... p343-364_Huffman.pdf (application/pdf)

Related works:
Working Paper: Improving the Nutrient Content of Food through Genetic Modification: Evidence from Experimental Auctions on Consumer Acceptance (2011)
Working Paper: Consumers' Willingness to Pay for New Genetically Modified Food Products: Evidence from Experimental Auctions of Intragenic and Transgenic Foods (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:117201

DOI: 10.22004/ag.econ.117201

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