Improving the Nutrient Content of Food through Genetic Modification: Evidence from Experimental Auctions on Consumer Acceptance

Gregory Colson, Wallace Huffman and Matthew C. Rousu

ISU General Staff Papers from Iowa State University, Department of Economics

Abstract: This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced levels of antioxidants and vitamin C achieved by moving genes from within the species, as opposed to across species. However, this premium is significantly affected by diverse information treatments injected into the experiments.

Date: 2011-08-01
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Journal Article: Improving the Nutrient Content of Food through Genetic Modification: Evidence from Experimental Auctions on Consumer Acceptance (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:isu:genstf:201108010700001371

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