AN EMPIRICAL APPLICATION OF LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH

Dale J. Menkhaus, George W. Borden, Glen D. Whipple, Elizabeth Hoffman and Ray A. Field

Journal of Agricultural and Resource Economics, 1992, vol. 17, issue 01, 12

Abstract: A laboratory experimental auction was used to determine factors influencing the relative value consumers place on alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of the vacuum skin package. Physical appearance of the beef plays a major role in purchasing decisions by consumers, with fat and shape significantly decreasing the value of beef in the vacuum skin package relative to beef in the overwrapped styrofoam tray package. Experimental economics procedures, when combined with traditional marketing research techniques, can provide useful information for marketing decisions and economic analyses.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 1992
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (24)

Downloads: (external link)
https://ageconsearch.umn.edu/record/30741/files/17010044.pdf (application/pdf)

Related works:
Working Paper: An Empirical Application of Laboratory Experimental Auctions in Marketing Research (1992)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:30741

DOI: 10.22004/ag.econ.30741

Access Statistics for this article

More articles in Journal of Agricultural and Resource Economics from Western Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().