MARKET ANALYSIS OF A STUDENT AGRIBUSINESS ORGANIZATION AS A PLANNING AND EDUCATIONAL TOOL

Dawn Thilmany and Dana Hoag ()

Journal of Agribusiness, 2001, vol. 19, issue 01, 16

Abstract: Although marketing principles and strategies are taught in all major agribusiness management programs in the country, few agribusiness student groups use these very principles in the planning of their own activities. This article describes a market research project developed by the AgriBusiness Association at Colorado State University (CSU) as an example of how to integrate coursework with an undergraduate agribusiness organization's program of activities. In addition to reinforcing marketing principles learned at CSU, the project taught students the importance of setting objectives, research design, and data analysis. Many of the findings were used to plan and improve the club.

Keywords: Agribusiness; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/14689/files/19010069.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:14689

DOI: 10.22004/ag.econ.14689

Access Statistics for this article

More articles in Journal of Agribusiness from Agricultural Economics Association of Georgia Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().