EVALUATING CONSUMER PERCEPTIONS AND PREFERENCES FOR PASTURE-RAISED PORK IN THE MISSISSIPPI DELTA OF ARKANSAS
Paul W. Armah and
Donald Kennedy
Journal of Agribusiness, 2000, vol. 18, issue 3, 13
Abstract:
This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it.
Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:14714
DOI: 10.22004/ag.econ.14714
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