Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker

Samuel Zapata, Carlos Carpio, Olga Isengildina-Massa and R. Dave Lamie
Authors registered in the RePEc Author Service: Olga Isengildina Massa

Journal of Agribusiness, 2011, vol. 29, issue 01

Abstract: MarketMaker is one of the most extensive collections of electronic searchable food industry-related data engines in the country with over 17,500 profiles, including over 7,600 agricultural producers. This article summarizes the results of a survey that assesses the impact of MarketMaker on agricultural producers registered on the website. Results indicate that, by participating on MarketMaker, producers' annual sales have increased by about $121. The number of contacts received, new customers gained, and increased annual sales due to participation in the site are positively related to self-registration on the MarketMaker site, time since registration, and monthly time devoted to the website .

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://ageconsearch.umn.edu/record/260166/files/D ... ng%20MarketMaker.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:260166

DOI: 10.22004/ag.econ.260166

Access Statistics for this article

More articles in Journal of Agribusiness from Agricultural Economics Association of Georgia Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().