Competitive Advantages in Sourcing and Marketing Local Foods by Food Cooperatives
Ani Katchova and
Timothy A. Woods
Journal of Agribusiness, 2016, vol. 34, issue 2
Abstract:
This study examines whether food co-ops have competitive advantages or disadvantages in sourcing and promoting local foods using survey data from general managers of food co-ops in the United States. A principal component analysis was used to extract four factors: merchandising, farmer assistance, price/quality negotiations, and farmer development. A cluster analysis assigned food co-ops into three areas based on their competitive advantages. Results show that food co-ops assigned to the cluster with slight competitive disadvantages tend to be smaller, while food co-ops assigned to the two clusters with competitive advantages tend to be larger and more likely to be located in the Midwest. Food co-ops have slight competitive advantages when sourcing and promoting local foods when compared to other supermarkets.
Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:296924
DOI: 10.22004/ag.econ.296924
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