The “Liability of Newness” in the Food/Agribusiness Sector

Aaron J. Johnson, Clay Dibrell, Ruth Inman and Rodney Holcomb

Journal of Agribusiness, 2018, vol. 36, issue 2

Abstract: “Liability of Newness” reflects the reality that only half of new businesses survive the first five years and less than one-third survive beyond 10 years. This study is designed to help new businesses—and assist organizations (e.g. universities, nonprofits) —address this liability of newness and achieve “legitimacy” by exploring the connection between organizational legitimacy and firm performance. A survey of food businesses in the Western United States was performed to examine legitimacy strategies and legitimacy forms. This study offers a first-ever quantified look at legitimacy and its impact and, as such, offers some answers and questions for future consideration.

Keywords: Agribusiness; Agribusiness (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:302481

DOI: 10.22004/ag.econ.302481

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