An Online Survey of Chinese Familiarity With and Attitudes Towards Pecans

C. Du and Bailey Norwood ()

Journal of Agribusiness, vol. 38, issue 01

Abstract: China is an important export market for U.S. pecan producers, yet the little that is known about pecan consumption in China is based mostly on anecdotes. In an effort to better understand this important market, an internet survey of over 900 Chinese residents is conducted, inquiring into how well they can recognize pecans, their consumption of pecans relative to other nuts, the relationship between demographics and pecan consumption, and their general attitudes towards pecans. Results show that pecans are recognized and frequently consumed in China, though not as much as other nuts; that pecan consumption varies little across the vast regions of China; that consumers prefer their pecans to be cooked and flavored; and that pecans are superior to walnuts (a more popular nut) in regards to losing weight, taste, and being easy to crack and eat.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:307141

DOI: 10.22004/ag.econ.307141

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