My State’s Better: Development of a State Pride Scale for Use in Market Research

Meagan Osburn, Rodney Holcomb and Clinton L. Neill

Journal of Agribusiness, 2020, vol. 38, issue 2

Abstract: State branding programs have become an integral part of many food marketing efforts throughout the United States. State pride may play a role in consumers’ demands for local food products that satisfy desires for connectedness through the food supply chain.However, little research has studied measures of consumers’ state pride, i.e.ethnocentrism. In this study, we develop and calculate consumers’ state pride scores based on survey responses from consumers across an eight-state region. We find that most consumers do not have extremely high or low levels of state pride, but the probability of choosing one’s own state brand is predominately affected by their state pride score.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/310563/files/J ... %20State%20Pride.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:310563

DOI: 10.22004/ag.econ.310563

Access Statistics for this article

More articles in Journal of Agribusiness from Agricultural Economics Association of Georgia Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().