Using Expert Knowledge to Guide Commodity Promotion and Research Program Investments: A U.S. Beef Industry Example

Glynn Tonsor, Ted Schroeder and James Mintert

Journal of Agribusiness, 2014, vol. 32, issue 01

Abstract: The multitude of issues influencing economic viability of the food and agricultural industries further complicates the long-standing challenge of making sound decisions regarding industry-wide investments. Industry leaders need effective ways to prioritize candidate investment opportunities. This paper outlines a new approach recently applied to the case of U.S. beef demand investment assessment. This new approach may offer value in other settings as a conceptually appealing and relatively easy to implement method for obtaining critical insights from industry experts in a forward-looking manner that reflects on multiple dimensions of candidate investments.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:311342

DOI: 10.22004/ag.econ.311342

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