Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process
Rodney Holcomb and
Philip L. Kenkel
Journal of Agribusiness, 2004, vol. 22, issue 01, 15
Abstract:
To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.
Keywords: Financial Economics; Marketing; Productivity Analysis (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:59607
DOI: 10.22004/ag.econ.59607
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