Agricultural Input Market Segments: Who Is Buying What?

Corinne Alexander, Christine Wilson and Daniel H. Foley

Journal of Agribusiness, 2005, vol. 23, issue 2, 20

Abstract: For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:59673

DOI: 10.22004/ag.econ.59673

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