Cash Wheat Marketing: Strategies for Real People

B Brorsen and Kim B. Anderson

Journal of Agribusiness, 1994, vol. 12, issue 2, 10

Abstract: A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of strategies for Oklahoma wheat producers shows selling cash wheat at harvest and participating in government programs as the preferred marketing strategy. Implications for extension programs in other states are that extension programs can help producers decide whether to store their grain and whether to participate in farm programs.

Keywords: Agribusiness; Crop Production/Industries; Marketing (search for similar items in EconPapers)
Date: 1994
References: Add references at CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
https://ageconsearch.umn.edu/record/62351/files/JAB12two1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:62351

DOI: 10.22004/ag.econ.62351

Access Statistics for this article

More articles in Journal of Agribusiness from Agricultural Economics Association of Georgia Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().