Managing Wholesale Nurseries in the Desert

Paul N. Wilson and Julie P. Leones

Journal of Agribusiness, 1995, vol. 13, issue 01, 15

Abstract: This study reports the management practices and strategies of wholesale nursery operations in Arizona. In this desert environment near large California competitors, Arizona firms attempt to differentiate their products and develop market niches as competitive strategies. Xeriscape using low-water-use plants is an evolving specialty product of the industry. Future industry and public education concerning xeriscape is necessary to strengthen this strategic advantage for these firms.

Keywords: Agribusiness; Crop Production/Industries (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:90364

DOI: 10.22004/ag.econ.90364

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