Factors Influencing Consumers' Selection of Garden Centers

Charles D. Safley and Michael Wohlgenant ()

Journal of Agribusiness, 1995, vol. 13, issue 01, 18

Abstract: A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales.

Keywords: Agribusiness; Consumer/Household Economics (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:90365

DOI: 10.22004/ag.econ.90365

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