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Teens, Food Choice, and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?

Kelleen Wiseman

Journal of Food Distribution Research, 2011, vol. 42, issue 01, 1

Abstract: This research report compares alternative approaches to analyzing the complex factors that influence teenagers' food choice. Specifically, a multi-method approach-which involves the integration of the qualitative and quantitative research methodoligies, data and analysis-is compared to a single methodological approach, which involves use of either a quantitative or qualitative methodology.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:139399

DOI: 10.22004/ag.econ.139399

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