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Brand Premiums in the U.S. Beef Industry

Steve Martinez

Journal of Food Distribution Research, 2011, vol. 42, issue 2, 15

Abstract: The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.

Keywords: Consumer/Household Economics; Demand and Price Analysis; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2011
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DOI: 10.22004/ag.econ.139418

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