Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment

Joshua Berning and David E. Sprott

Journal of Food Distribution Research, 2011, vol. 42, issue 3, 17

Abstract: We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior. Based on our sample, we find that shelf label nutrition information not only attracts shopper attention but affects shopper behavior as well. Further, we find the effect is moderated by a shopper’s propensity to use nutrition information. Our results suggest providing nutrition information via grocery store shelf labels may be a useful medium to convey nutrition information to shoppers. Additionally, increasing interest in nutrition information and the ability to use the information can have important implications.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:139424

DOI: 10.22004/ag.econ.139424

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