Determinants of Meat Purchasing Behavior by Ethnic Groups

Carlos I. Garcia-Jimenez and Ashok Mishra ()

Journal of Food Distribution Research, 2011, vol. 42, issue 3, 10

Abstract: The decision to purchase meat products is investigated across ethnic groups with data from the Consumer Expenditure Survey. Particularly, we emphasize the U.S. Hispanics markets since its population increased 43% in the 2000-2010 period. The determinants included socio-economic factors in Probit regressions. Income and household composition were characterized as the most significant determinants, however, the effects varied across ethnic groups. As such, ethnicity can be considered as a major factor influencing the decisions to purchase meat products. The findings can be used to develop marketing tactics to influence the purchasing behavior of ethnic groups.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:139426

DOI: 10.22004/ag.econ.139426

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