Factors Affecting Producer Awareness of State Programs Promoting Locally Grown Foods: The Case of Fruit and Vegetable Growers in Tennessee

Margarita M. Velandia, James A. Davis, Dayton Lambert, Christopher Clark, Wilcox, Michael D.,, Annette Wszelaki and Kimberly Jensen

Journal of Food Distribution Research, 2012, vol. 43, issue 2, 15

Abstract: Interest in locally grown foods has increased over the past few years. Tennessee currently has two state-funded programs promoting the consumption of Tennessee agricultural products by linking producers and consumers-Tennessee Farm Fresh and Pick Tennessee Products. Factors associated with fruit and vegetable producer awareness of each of these programs are analyzed using a bivariate probit model. Findings suggest that awareness was associated with education, percentage of income from farming, use of University/Extension publications, attendance at University/Extension education events, and operation location. These results should be of assistance to individuals attempting to increase producer awareness of programs promoting locally grown foods.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:145328

DOI: 10.22004/ag.econ.145328

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