An Assessment of Communication Technology and Social Media Adoption

John Park and Matthew P. Murch

Journal of Food Distribution Research, 2013, vol. 44, issue 01, 4

Abstract: This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are willing to expand on their current use of communication technology; however, a clear definition of how to use new concepts as a powerful tool is needed. In terms of governance, we found that many cooperatives have no stated policies regarding the use of communication technologies.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/158783/files/SocialMedia.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:158783

DOI: 10.22004/ag.econ.158783

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().