Great Lakes Organic Produce in Wholesale and Retail Grocery Markets: Opportunities and Challenges from Michigan

Lourdes R. Martinez, David Conner, R. James Bingen and Emily Reardon

Journal of Food Distribution Research, 2009, vol. 40, issue 01, 5

Abstract: Demand for organic products continues to grow by about 20 percent per year, and certified or­ganic farmers continue to receive premium prices for most organic fresh produce. Currently, most conventional supermarket and wholesale buyers purchase produce from large-scale domestic or international grower-shippers. We investigate the potential of increasing the preponderance of Great Lakes Organics (GLO) as produce defined by "or­ganic" and provenance, as well as by other attributes (e.g., sustainable, agro-ecological farming methods; small- to medium-scale family farm; socially just; and other values) which may be embedded in the product. The limited participation of GLO in con­ventional retail market channels prompts two main research questions: (i) can GLO enter retail and wholesale market outlets? and (ii) what policy and firm strategies would address market barriers and improve the GLO's competitive advantages in the Upper Great Lakes?

Keywords: Agribusiness; Crop Production/Industries (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/162127/files/Martinez.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:162127

DOI: 10.22004/ag.econ.162127

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().