Bad Quality and the Peach Industry: Consumer Reaction to Inferior Produce

Benjamin Campbell, Saneliso Mhlanga and Isabelle Lesschaeve

Journal of Food Distribution Research, 2014, vol. 45, issue 2, 17

Abstract: The impact of introducing low quality fruit into the supply chain can have ramifications throughout the value chain. Taking peaches as an example, we utilize a Canada wide online consumer survey to better understand how a low quality purchase will affect a consumers’ repurchase from the same producer, packer, retailer, and region. Results indicate that approximately half of respondents showed a lower propensity to repurchase from value chain members, including a decreased propensity to repurchase from the production region selling lower quality fruit. Further, consumer characteristics and behaviors do play a role in how a consumer places blame for lower quality peaches.

Keywords: Food Consumption/Nutrition/Food Safety; Food Security and Poverty (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:186926

DOI: 10.22004/ag.econ.186926

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