Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors

Florence Becot, David Conner, Abbie Nelson, Erin Buckwalter and Daniel Erickson

Journal of Food Distribution Research, 2014, vol. 45, issue 2, 19

Abstract: Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:186927

DOI: 10.22004/ag.econ.186927

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