Zia Taqueria: Building a Local Supply Chain in Southwestern Colorado

Martha Sullins

Journal of Food Distribution Research, 2014, vol. 45, issue 3, 13

Abstract: Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area, invested in building capacity in local farming operations, and created a restaurant brand known for its commitment to serving high-quality, reasonably priced meals. In addition to operating a profitable and energy-efficient business, they support other local businesses and community events and have become leaders in developing a vibrant local food economy in Southwest Colorado.

Keywords: Consumer/Household Economics; Marketing; Production Economics; Productivity Analysis (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:191005

DOI: 10.22004/ag.econ.191005

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