Comparing Consumer's WIllingness to Pay for Conventional, Non-Certified Organic and Organic Milk from Small and Large Farms

Lenna Schott and John Bernard

Journal of Food Distribution Research, 2015, vol. 46, issue 3, 20

Abstract: Considering local milk, data from auction experiments was used to determine whether farm size affects consumer willingness to pay (WTP) for conventional, non-certified organic, and organic versions. Tobit models including socio-demographics and variables from the theory of planned behavior were used to examine WTP for each. While farm size was insignificant for each type, WTP for large farm non-certified organic was not higher than small farm conventional. Further, WTP for small farm non-certified organic was not significantly less than large farm organic. Small farms could potentially use these differences in attempts to compete with large farms.

Keywords: Farm Management; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:212998

DOI: 10.22004/ag.econ.212998

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