Private Label Products and Consumer Income: Is There a Curvilinear Relationship?

Eugene Jones

Journal of Food Distribution Research, 2016, vol. 47, issue 01, 9

Abstract: Supermarket scanner data are analyzed for five product categories across three income groups to test the premise of a curvilinear relationship between income and private labels (PLs). The three income groups are lower-, moderate-, and high-income consumers and the premise tested is that moderate-income consumers are far more inclined to purchase PLs than lower- and higher- income consumers. The five product categories selected for this study areL butter and margarine; frozen potatoes; ice cream; jams, jelly and peanut butter; and yogurt. Statistical results derived for these product categories offer no support for a curvilinear relationship between income and PLs. Lower-income consumers are shown to be more prone to purchase PLs than moderate- and higher-icnome consumers across all product groups

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:232294

DOI: 10.22004/ag.econ.232294

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