Perceptions of Corporate Social Responsibility of Prominent Fast Food Establishments by University Students

Carissa J. Morgan, S.R. Dominick, Nicole Widmar, Elizabeth Yeager and Candace C. Croney

Journal of Food Distribution Research, 2016, vol. 47, issue 3, 14

Abstract: Corporate social responsibility (CSR) can affect the way customers perceive a company and can influence product differentiation. This study assesses university students’ perceptions of CSR across eleven prominent fast food restaurants. A total of 550 students responded to in-person surveys administered on the campus of Purdue University. Chipotle and Panera Bread were perceived to be the most socially responsible out of the fast food restaurants studied, receiving mean preference shares of 31% and 30%, respectively.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:249997

DOI: 10.22004/ag.econ.249997

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