Farm Impacts of Farm-to-Grocer Sales: The Case of Hawai’i

Clare Gupta and Becca Jablonski ()

Journal of Food Distribution Research, 2016, vol. 47, issue 3, 23

Abstract: There are scant studies that examine farm-retailer dynamics, despite growing interest in local food markets and the fact that most local food is sold to intermediaries (like retailers). To address this gap we conducted a case study in Hawai’i, the state with the highest percentage of farms selling direct to retail in the United States. Results show a statistically significant relationship between the number of farms from which a grocery store purchases product and the grocery store’s average markup for food products, rather than with the store’s gross sales as one might expect.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:250000

DOI: 10.22004/ag.econ.250000

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