A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA

Marianne McGarry Wolf and Colin M. McVey

Journal of Food Distribution Research, 2001, vol. 32, issue 01, 5

Abstract: This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26502

DOI: 10.22004/ag.econ.26502

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