ORGANIZING SCAN DATA FOR MARKET RESEARCH

David B. Eastwood

Journal of Food Distribution Research, 1990, vol. 21, issue 2, 8

Abstract: Two areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first pertains to organizing scan data for variable weight items into consumer demand categories. The second is a set of problems associated with the creation of an advertising data set that can be merged with scan data to assess marketing strategies.

Keywords: Demand and Price Analysis; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26536

DOI: 10.22004/ag.econ.26536

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