A FOCUS GROUP STUDY OF FACTORS INFLUENCING CONSUMERS' POTATO PURCHASING DECISIONS

Duane A. Smith and Stephanie R. Peavey

Journal of Food Distribution Research, 1990, vol. 21, issue 2, 8

Abstract: This research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26537

DOI: 10.22004/ag.econ.26537

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