MARKETING RELATIONSHIPS BETWEEN FAST FOOD RESTAURANTS AND LOW-INCOME URBAN AREAS

McLaughlin, Daniel J.,

Journal of Food Distribution Research, 1974, vol. 05, issue 3, 3

Abstract: The author urges increased research efforts to be placed on eliminating the quality perceptual problems low income people have of fast food restraunts.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26621

DOI: 10.22004/ag.econ.26621

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