CUSTOMER PROFILES OF RETAIL FOOD OUTLETS IN THE EMERGING MARKET ECONOMY OF BULGARIA

Wojciech J. Florkowski, Wanki Moon, Pavlina Paraskova, Jordan Jordanov, Anna V.A. Resurreccion, Manjeet S. Chinnan and Larry R. Beuchat

Journal of Food Distribution Research, 2002, vol. 33, issue 2, 11

Abstract: The objective of this study was to identify profiles of consumers frequenting three types of food retail outlets- grocery stores, farmer markets, and street stalls- to purchase food in a transition economy in Bulgaria. This study estimated two-stage decision models to distinguish between the two decisions of choosing to shop at a particular outlet and how often to shop. Retail-outlet selection and shopping frequency were affected by different sets of sociodemographic characteristics. In particular, household income was a major factor influencing the selection of farmer markets and street stands, but had no effect on the selection of and shopping frequency at grocery stores.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26631

DOI: 10.22004/ag.econ.26631

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