DIFFERENCES IN CONSUMERS OF FRESH TOMATOES AT FOUR RETAIL VENUES

Robin G. Brumfield

Journal of Food Distribution Research, 1994, vol. 25, issue 01, 10

Abstract: This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26639

DOI: 10.22004/ag.econ.26639

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