The Development of a Quality Scale to Measure the Impact of Quality on Supermarket Fruit Demand

Catherine Durham (), Marc V. McFetridge and Aaron J. Johnson

Journal of Food Distribution Research, 2005, vol. 36, issue 01, 6

Abstract: This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point scale was created and used to quantify four different quality characteristics: bruising, markings, brilliance, and maturity. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and oranges. Seventy-nine weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. Results from the quality measures are provided and discussed. Suggestions are made for modifications to the quality measures to improve the modeling results of future fruit-demand studies.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/26736/files/36010036.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26736

DOI: 10.22004/ag.econ.26736

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().