Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels

Jean-Claude Dufour and Stephane Maisonnas

Journal of Food Distribution Research, 2005, vol. 36, issue 01, 1

Keywords: Marketing (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26744

DOI: 10.22004/ag.econ.26744

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