RETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE

Marianne McGarry Wolf

Journal of Food Distribution Research, 1999, vol. 30, issue 01, 4

Abstract: The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26780

DOI: 10.22004/ag.econ.26780

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