INCORPORATING CONSUMER DEMAND IN BROILER PROFIT-MAXIMIZATION MODELING

Ecio Costa, Jack E. Houston, Lewell F. Gunter and Gene M. Pesti

Journal of Food Distribution Research, 2002, vol. 33, issue 3, 10

Abstract: Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those of traditional profit-maximization models. This approach reveals that the adoption of step-pricing and consideration of marketing options (examples of responsiveness to consumers) affect the optimal feed-formulation levels and types of broiler production to generate maximum profitability. With the adoption of step-pricing, higher profits can be obtained for targeted weights only if premium prices for broiler products are contracted.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26832

DOI: 10.22004/ag.econ.26832

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