IMPROVED EFFICIENCY THROUGH ELECTRONIC MARKETING OF FRESH FRUITS AND VEGETABLES

Adrian, John L.,, James Epperson and John J. VanSickle

Journal of Food Distribution Research, 1983, vol. 14, issue 3, 8

Abstract: The authors evaluate the advantages and disadvantages of electronic marketing in the fruit and vegetable industry.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1983
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26869

DOI: 10.22004/ag.econ.26869

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