CONSUMER PREFERENCES FOR NATIONAL VS. GENERIC BRANDS IN BLIND TASTE AND TOUCH TEST

McLaughlin, Daniel J.,

Journal of Food Distribution Research, 1983, vol. 14, issue 3, 5

Abstract: The author concludes that generics can no longer be viewed as a short run phenomena but as viable alternative for consumers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26872

DOI: 10.22004/ag.econ.26872

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