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AGRICULTURAL COOPERATION AND PRODUCE MARKETING IN SOUTHWEST VIRGINIA

Paul Trupo, Luke A. Colavito, Dixie Watts Reaves, Coale, Charles W., and George Norton
Authors registered in the RePEc Author Service: Dixie Watts Dalton

Journal of Food Distribution Research, 1998, vol. 29, issue 2, 14

Abstract: Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26874

DOI: 10.22004/ag.econ.26874

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