NEW DEVELOPMENTS IN GROCERY MANUFACTURER AND DISTRIBUTOR MARKETING PROGRAMS: A SURVEY OF U.S. WHOLESALERS AND RETAILERS

John Park and Edward W. McLaughlin

Journal of Food Distribution Research, 1998, vol. 29, issue 2, 9

Abstract: The retail food industry has taken initiatives to improve cost and to return the focus of management to the consumer. Among these initiatives are Efficient Consumer Response (ECR) and category management. A mail questionnaire elicited perceptions on these issues from 95 executives among U.S. food wholesalers and retailers. This study found that ECR category management are being used to streamline costs and to remove logistical inefficiencies. Although it is widely recognized that category management provides a consumer focus, distributors seemingly brush aside tactics that target individual customers in favor of efforts that target logistical efficiency.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 1998
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26875

DOI: 10.22004/ag.econ.26875

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