DIRECT PRODUCT PROFIT: A VIEW FROM THE SUPERMARKET INDUSTRY

Glenn T. Stoops and Michael M. Pearson

Journal of Food Distribution Research, 1988, vol. 19, issue 2, 5

Abstract: Direct Product Profit (DPP) is a decision making tool that helps the food merchandiser by providing a better indication of the profitability of products on the supermarket shelves. Direct Product Profit allocates Direct Product Costs (DPC) to individual products. These DPCs are subtracted from gross margin to derive DPP. This paper reports on the use of DPP in the syrup product section of a chain of supermarkets. Implications for managerial action are also discussed.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1988
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26949

DOI: 10.22004/ag.econ.26949

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