COMMODITY ADVERTISING, IMPORTS AND THE FREE RIDER PROBLEM
Jonq-Ying Lee and
Gary F. Fairchild
Journal of Food Distribution Research, 1988, vol. 19, issue 2, 7
Abstract:
Advertising without supply control in the U.S. orange juice industry illustrates the import dimension of the free rider problem. Estimates of supply response to advertising are offered for "Florida-grown" orange juice, as well as for U.S. orange juice imports into both Florida and other U.S. ports.
Keywords: International Relations/Trade; Marketing (search for similar items in EconPapers)
Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26956
DOI: 10.22004/ag.econ.26956
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