THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET
Jeffrey Jordan () and
Stanley M. Fletcher
Journal of Food Distribution Research, 1990, vol. 21, issue 1, 2
Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26966
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