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THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET

Jeffrey Jordan () and Stanley M. Fletcher

Journal of Food Distribution Research, 1990, vol. 21, issue 1, 2

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26966

DOI: 10.22004/ag.econ.26966

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