STORE IMAGE - A MANAGEMENT TOOL

Edgar P. Watkins

Journal of Food Distribution Research, 1971, vol. 02, issue 2, 4

Abstract: This article discusses the various factors that contribute to the food store "image" as held by the shoppers in the community. The author examines techniques for discovering the store "image," and suggests techniques that may be employed to strengthen the positive values contributing to that "image."

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1971
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27032

DOI: 10.22004/ag.econ.27032

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